Participants assured that the experience is still as important as the products. The social commitment of brands also acquires greater employee email database weight when buying. In fact, 71% of those surveyed are more interested in corporate values ​​than they were a year ago. On the other hand, 93% of Spaniards expect companies to accelerate employee email database their digital initiatives, and Spanish customers estimate that this year employee email database 53% of their interactions with companies will be online, compared to 36% in 2019. The report, Based on the points of view of more than 15,000 consumers from 27 employee email database countries, it analyzes the results through four generations: baby boomers, Generation X, millennials and Generation Z. Below, we collect the main conclusions of the Salesforce study employee email database in which this year, in addition, Tableau offers interactive data classified by country and age group. Brand-consumer connections essential amid crises Amidst the uncertainty that employee email database surrounds our lives, brands need to build trust with their loyal and new customers. 93% of customers in Spain say that the way in which a company acts during a employee email database crisis shows whether it can be trusted. Understanding and Empathy Set the Difference Brands must show empathy and understand the needs of today's consumer and the challenges employee email database they face. This is just as critical as providing a satisfying and connected experience that eliminates unnecessary actions. 76% stated that they expect consistent interactions employee email database between departments, however, 54% of Spanish customers feel that the sales, customer service and marketing departments do not