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23 de jan. de 2022
Digital Marketing News: Google’s Branded Search Reporting, Bing Connects With LinkedIn, & Facebook’s New Ad Dashboard
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23 Metrics to Measure Content Marketing Success [Infographic] SEMrush takes a look at nearly two dozen metrics for measuring success in content marketing, by way of a new infographic looking at engagement and other factors. Social Media Today Google My Business Insights adds branded search reporting Google has added new features to its Google My Business Insights dashboard, allowing more robust analytics filtering, among other additions. Search Engine Land Facebook Launches New Dashboard to Better Track Facebook Ad Performance Facebook announced an update to its Attribution dashboard, with an array of feature additions aimed at making it easier to track ad performance. Leaving beta status, the new reports offer a variety of customer journey insights. Social Media Today Bing Announces LinkedIn Profile Targeting for Bing Ads Microsoft’s Bing has announced that its Bing 工作职能邮件数据库 Ads has been updated to include LinkedIn (client) profile targeting. The new features offer expanded reach for text and dynamic search ads, among other new beta release additions. Search Engine Journal YouTube CEO: EU Legislation ‘Threatens To Shut Down’ Millions Of Creators YouTube chief executive Susan Wojcick has recently written that European Union copyright legislation would put hundreds of thousands of jobs at risk, and potentially shut down millions of creators. MediaPost Google Local Services Ads Receive 13% of All SERP Clicks [STUDY] According to recent study data, Google Local Services ads make up nearly 14 percent of all search engine results page clicks, and play a role in organic results, among other findings. Search Engine Journal 2018 October 26 Statistics Image YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30 YouTube has decreased the amount of watch time required to count as an engagement, the video giant announced recently, along with several other attribution points related to conversions. Marketing Land ‘Inherently thumb stopping’: Engagement-thirsty marketers try out Facebook 3D photos A look at how Facebook’s recently-launched 3D-like photos are being used by digital marketers and brands. Digiday Teens use Instagram more than Snapchat, report says Instagram is the most popular social platform among teens, edging out Snapchat in new report data released by Piper Jaffray. Snapchat is teens’ favorite, however, according to the new report. Mashable We Analyzed 60,000+ Reddit Posts From the Top 150 Subreddits (New Research) A new analysis takes a close look at Reddit and its increasing use among digital marketers, with some surprising findings.